How much money does your neighbour have?
Hold that question in your mind, and let's talk about how the goddess of Money is out to get you..
Why does advertising WORK?
I'm aware that that sentence in itself is almost controversial. The classic joke about advertising is it works 50% of the time. But no one knows which 50%.
Cash is King (King of the stupid)
Do you have savings in cash? Oh Dear. Much less chocolate for you then.
If I was writing a financial blog, it’d be now that I’d give you a long sensible spiel about how you should always keep cash for emergencies. Not today.
Writing copy that slays your business twin
I shall don the hat of Captain Obvious for just one moment: The internet has changed a lot in the last ten years.
Want to innovate? It's the small things
Imagine this: A hazardous chemical has entered the water supply. There is no way to get..
Be a better presenter!
If you enjoyed school, then you're probably a terrible trainer
It's also highly possible that...
Do your customers love you enough?
Want to know how to test loyalty - ask 'em to bring a shovel
Friends. I always think you can divide your friends into..
My dog can read
The other day, my friend sent my dog, Mr C, a pig’s ear in the post. Now, she’s never taken up this kind of mob-behaviour of sending me...
The lucky path
Are you likely to tell everyone how well you did? That you totally nailed..
“Same day dry cleaning” is only the name of the shop, and other lies.
This is your weekly column. Well, when I said week, I only meant I’d publish it, you know, in a week. Not like weekly. Or on a schedule. And I didn't say which week it'd start.
Irresponsible reporting and customer personas
Individual as we are, we're all influenced by the behaviour of our peers.
Giving people examples of others behaving badly is a really bad idea. Deadly, in fact.
Procrastinating? Not anymore
Working for yourself means you’re always learning.
I want everyone to know this: Learning is a by-product of DOING.
When in Rome — Time v Money
I’m a big fan of Gary Vaynerchuk, and the way he views the world. Like him, I agree that TIME is our most precious asset.
Do you think it’s obvious? Does your customer?
My older sister had gone to Edinburgh to judge a dog show. Lula and I are very different, apart from the headline family trait of being utterly obstinate.
Are you a communication dinosaur?
I’ve spent the last few weeks up in Edinburgh at the fringe, seeing a range of fun and exotic shows.
Signpost your writing
You’re driving on a motorway. As you approach a sign at 70 miles an hour (because you would never, ever speed), the sign says:
Short Term Thinking
The way information is presented to you changes how you feel about it.
Everyone in finance loves..
Survive Monday (and Tuesday too).
Mondays are hard. Actually, working is hard. Here's a few things to distract yourself from the grinding monotony. Just don’t tell anyone it was me that led you astray!